.XXX new top-level domain registration started negative impact

From September 7, 2011, the .XXX new top-level domain (sTLD) registration was officially launched, and the first phase of priority registration is the holder of adult entertainment trademarks ( Sunrise for Adult Trademark Holder). Due to the high profits, top-level domain registrars such as GoDaddy.com and eNom.com have provided registration services for .XXX domain names.
.XXX domain name registration started

Although the .XXX suffix domain name has been controversial, it is an indisputable fact that it has received widespread attention. This can only be seen from the surge in .XXX page views on Wikipedia.

In 2009, Wikipedia's .XXX page viewed only 466,000. In 2010, the number of page views reached 1.512 million, which is three times that of 2009. In 2011, the number of page views soared to 2.88 million times (as of September 9), entering the top 100 in the English version of Wikipedia page views.

Things that are widely concerned are not necessarily good. CoWin.co believes that the opening of the .XXX domain name has both advantages and disadvantages, especially the disadvantages cannot be ignored. Since the .XXX suffix domain is a specific identifier for adult entertainment sites, you can go directly to countless adult sites by entering the .XXX URL. For a minor, remembering .XXX is not difficult, and this alone is enough for parents in the world.

In addition, the opening of the .XXX domain name will impose a heavy burden on brand protection for all companies around the world. If the protection is weak, the relevant brands may be registered as .XXX domain names. This will inevitably lead to a large number of domain name arbitrations and legal disputes. As far as Chinese companies are concerned, the emergence of adult websites such as Baidu.xxx or Sina.xxx is not impossible.

At present, India, Kenya and other countries have clearly stated that they will block the .XXX domain name.