A reasonable price for Windows 7 has attracted many consumers. It is understood that the Windows 7 system is divided into four versions: Home Basic, Home Premium, Professional and Ultimate. The pre-sale price of Windows7 Home Edition is only 399 yuan, which is the Windows operating system that Microsoft has always sold at the lowest price in China. It is 100 yuan lower than the listing price of 499 yuan in Vista family, Windows 7 Home Premium 699. The pre-sale price of the yuan is also 200 yuan lower than the same version of Vista.
However, some sales people said that Microsoft adopted "Hunger Marketing" is the most important reason for tight supply. The so-called "hunger marketing" refers to the intention of commodity providers to reduce production, in order to achieve regulation of supply and demand, manufacturing supply in short supply "illusion", to maintain the higher prices and profit margins of goods. This type of marketing has recently been used repeatedly in the consumer electronics arena, there is no lack of success precedent. Previously, Nokia used the N97 to carry out a large number of commercial bombings on TV, websites and outdoor billboards, but strictly controlled the number of shipments, giving people a sales strategy that the product was in short supply, thus making this product a top mobile phone. Top sales.
However, this series of actions still fails to avoid the early listing of a large number of pirated Windows7. “Although Microsoft took emergency measures in the first place, it still failed to prevent the outflow of pirated software”, a person familiar with the situation revealed that in the months before the official listing of Windows7, piracy appeared in several major cities in the country. Windows7, ranging in price from 5 yuan to 20 yuan.
In response, Microsoft said in an interview that Windows 7's anti-piracy will implement a new strategy of "not only black screen". Liang Nianjian revealed that piracy can be used in China because of the volume license key, “this method is not feasible on Windows 7. If the user does not pass the verification, (Windows7) will not be activated. ”
As a more effective means of anti-theft, Microsoft has adjusted the minimum price of Windows7 in China to 399 yuan, which is the lowest price of Microsoft Windows7 in all regions of the world. “The reason for giving up some of the profits is that Microsoft expects to attract more users to buy genuine software. & rdquo; industry analysis said.
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